Workshops
“She shakes up PR.
She makes brands speak differently.
A concentrated dose of inspiration, public relations and common sense.
A shot of creative energy and strategic intelligence.”
Victoria Vendittelli, Bird Genève
Disruptive PR
Creator of the Disruptive PR concept, Justine shares her vision of a bolder, more sincere form of communication — one that creates real connection beyond the noise.
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Deeply passionate about her profession, she wanted to pass on what drives her every day: the power of public relations, their impact on brands, and their role in a constantly evolving world.
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Aware that PR is often perceived as a niche and sometimes mysterious field, she enjoys meeting future talents, companies and schools to exchange ideas, challenge conventions and share her perspective.
With Disruptive PR, she invites participants to think differently, step outside established frameworks and reinvent the way we communicate — without filters, with passion, and always with purpose.
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This workshop explores how to re-enchant public relations today: new forms of influence, customer experience, emotion, authenticity and impact.
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Delivered within institutions such as CREA, Les Roches, Hotel Institute Montreux and Bird Geneva, Disruptive PR is aimed at creative and communication profiles of all kinds: students, companies, brands and individuals.
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Available online or in person, this course offers a dynamic, concrete and inspiring approach to more human and audacious communication.
Program :
How to stand out in an ultra-competitive market
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New forms of influence
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The specificities of the Swiss market: media, influence, languages and behaviours — what works (or doesn’t) vs. international markets
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Industry-specific approaches: watchmaking, cosmetics, fashion, design, etc.
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The importance of PR within a company — understanding its true power, its impact on brand growth and its multidisciplinary nature: thinking 360°.
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Customer experience at every touchpoint (seeding, events, digital, press, collaborations…)
Building lasting press and influencer relationships
based on trust and value
Strategy, storytelling and emotion: creating a strong, coherent brand narrative
Working with influencer platforms: statistics, e-tools, tracking and campaign management
Do press articles still work?
And do influencers really make a difference?
Measuring the impact of
a PR campaign: tangible results, KPIs, coverage and ROI
Inspiring case studies and real-world insights
Trends shaping the future of communication
Disruptive PR is an invitation to think differently, communicate with purpose and create brands that stand out — for the right reasons.