About Justine
Justine creates genuine, lasting connections between brands and people. For over ten years, she has been building bridges between strategy, emotion and influence.
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After evolving within the worlds of beauty and luxury — notably as Head of PR & Communication for Clarins Switzerland — Justine chose to follow her intuition and founded Just-in in January 2025: a space where strategic rigor meets instinctive creativity.
Her approach is rooted in a simple belief: the most powerful brand stories are not just told — they are felt. Today, she supports brands and places that inspire her through bespoke strategies, distinctive events and meaningful collaborations.
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Her universe blends elegance, authenticity and positive energy — a form of communication that is at once precise, sincere and inspiring, designed to create connection and purpose in every project.
Alongside her consulting work, Justine develops several personal projects around lifestyle, design and travel, including @justiiinez, Visit My Place and Visit My Hotels — creative platforms where she shares her inspirations, encounters and discoveries.
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She is also co-founder of the PR Club, a community dedicated to communication and public relations professionals.
Based in Fribourg, Justine regularly travels between Geneva, Zurich and Lausanne to meet clients, attend inspiring events and discover new artists and hidden gems.
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She speaks French, German and English, and cultivates an open, creative and joyful vision of the communications world every day.
Just-in is the art of making communication alive, sincere and memorable.
Making brands seen, heard & valued.
