Personal Projects
Because creativity must be nurtured and inspiration cultivated, Justine develops several personal projects that extend her universe and enrich her vision of communication.
@justiiinez
On her personal Instagram account @justiiinez, she shares her lifestyle, beauty and art de vivre inspirations, with a spontaneous touch of behind-the-scenes PR life.
Although intimate in size, her audience is highly curated, including journalists, influencers, entrepreneurs and potential clients across Switzerland.
​
This account is a space for free expression — an inspiration journal where elegance, energy and authenticity meet.
Visit My Place
Visit My Place is an Instagram and TikTok platform dedicated to interior design and decoration, showcasing unique and inspiring living spaces.
Each visit is filmed with a sensitive eye and refined aesthetic, offering a fluid and authentic immersion into the atmosphere of each interior.
​
The concept resonates strongly: videos reach an average of 10,000 views, with some exceeding 300,000 views on TikTok, confirming the audience’s appetite for aesthetic, human and sincere content.
Visit My Hotels
Visit My Hotels is a growing project born from a passion for travel, architecture and the art of hospitality.
​
The platform highlights five-star hotels and boutique properties through one-shot videos, offering a seamless, elegant and realistic immersion — as if you were truly there.
​
The ambition: to reveal the essence of each place and share an authentic and inspiring vision of luxury travel.
“I love places that tell a story.”
​
Visit My Place and Visit My Hotels are two passion projects, born from a love of beauty, human connection and inspiration.
Singular interiors, exceptional hotels, encounters that leave a trace.
Through these projects, Justine captures the essence of places and shares it with a curious, detail-sensitive community — the same standards and sensitivity she brings to the brands she works with.
Le PR Club
In 2023, a long-held wish became reality: to bring together public relations and communication professionals in Switzerland within a single community.
​
Co-founded by Justine and two fellow professionals, the PR Club was born from a simple observation: while many networks exist for entrepreneurs or women leaders, there was no dedicated space for those shaping communication and PR on a daily basis.
The ambition? To create a space for exchange, inspiration and sharing among industry experts — a place to discuss successes, challenges and best practices, and to collectively build a modern, human vision of PR.
​
Today, the PR Club brings together over 200 active members from diverse industries: watchmaking, cosmetics, hospitality, automotive, pharmaceuticals, luxury, finance and public institutions. All share the same desire: to elevate and evolve the PR profession.
​
Since its creation, the Club has hosted several exclusive events and gatherings, welcoming inspiring speakers and influential figures from the Swiss market.
One of the most recent events, held at the Four Seasons Hotel des Bergues in Geneva, featured Pauline Laigneau, founder of GEMMYO, who shared her experience on the role of PR and communication in building her jewellery brand.
A fully booked evening, gathering around one hundred high-level professionals — proof that passion, curiosity and the desire to connect lie at the heart of the PR Club’s success.
​
As a high-potential exchange platform, the PR Club also represents a unique opportunity for partner brands: by becoming sponsors or collaborators, they gain direct access to a community of decision-makers and PR leaders — those who manage budgets for events, sponsorships and gifting on a daily basis.
​
Exchange, inspiration, connection: the PR Club cultivates a new way of making public relations shine.
